Academic-Year Certificate Programs
MARKETING
In today’s highly
competitive global marketplace, marketing has become a critical skill for
managers and professionals to master. The Certificate
in Marketing consists of a sequence of courses which present up-to-date principles
and techniques to help individuals/organizations become and remain competitive.
An advisory committee of academics, business people and consultants has identified
the most important marketing-related skills and designed a balanced and contemporary
curriculum. |
|
CURRICULUM – 3 Quarter Sessions |
Fall Quarter (September-December)
Required Courses:
• Marketing Principles and Practices
• Market Research
Electives (select two):
• New Product Development
• Customer Relationship Management
• Human Resources Management
• Organizational Behavior |
Winter
Quarter (January-April)
Required Courses:
• Consumer Behavior
• Advertising and Promotion Management
Electives (select two):
• Public Relations Management
• Managerial Finance
• Employee Recruitment, Selection and Retention
• Effective Business Communications |
Spring
Quarter (April-June)
Required Courses:
• Strategic Marketing
• Electronic Marketing
Electives (select two):
• Organizational Behavior
• Human Resources Management
• Project Management Essentials
• Technical Writing Seminar |
 |
|
|
Length: |
36-week.
3 x 12-week session. |
| Days
per week: |
5 |
| Average
class size: |
14 |
| When
is it offered? |
September
to June |
| Required
proficiency: |
minimum
TOEFL® score of 523 (paper)/193 (computer), TOEIC® score of 700
or above, TSE® score of 45 or above and be at the 600 level of UC
Riverside Extension’s Intensive English Program or equivalent. |
| Minimum
Age: |
15 |
Tuition
|
The
tuition for the entire 36-week (about nine months) program is (please see Schedule & Fees page) . |
Application
Deadline
|
Application
deadline is one month before the starting date of the program. |
Optional
Practical Training
|
Upon
completion of an Academic-year Certificate Program, you may be eligible
for up to a year of Optional Practical Training (OPT) at an American
company. |
Back to Academic-Year Certificate Programs
|
INTERNATIONAL
