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Global Hospitality Management (GHM)
Fundamentals of GHM
Program Modules - (First Quarter)
| MODULE 1 |
Hospitality Today: An Introduction |
- The Travel and Tourism Industry
- Exploring Hospitality Careers
- Understanding the Restaurant Industry, Organization and Management
- Understanding the World of Hotels, Organization and Management
- Club Management
- The Meetings Industry
- Floating Resorts: The Cruise Line Business
- Marketing Hospitality
- Ethics in Hospitality Management
| MODULE 2 |
Managing Guests Services: Front Office Housekeeping Operations |
- The Lodging Industry
- Front Office Operations
- Front Office Accounting
- Planning and Evaluating Operations
- The Role of Housekeeping in Hospitality Organizations
- Energy Management and Environmentally Sound Housekeeping
- Planning and Organizing in the Housekeeping Department
- Housekeeping Human Resource Issues
- Guestroom Cleaning, Public Area and Other Types of Cleaning
| MODULE 3 |
Hospitality Industry Managerial Accounting |
- Managerial Accounting Concepts & Application
- Analysis and Interpretation of Ratio Analysis
- Cost Approaches to Pricing
- Forecasting Methods
- Operations Budgeting
- Cash Management
- Internal Control
- Capital Budgeting
- Lease Accounting
- Income Taxes
| MODULE 4 |
Hospitality and Tourism Marketing |
- Marketing’s Role in Hospitality and Tourism
- Implementing the Marketing Approach
- Hospitality and Tourism Service Systems
- Information Systems and Marketing Research
- Entrepreneurship, Creativity and Innovation
- The Hospitality and Tourism Product Offer
- Hospitality and Tourism Pricing Strategies and Tactics
- Distribution Systems and Networks
- Sales Promotions and Merchandising
- Hospitality and Tourism Marketing: A Look Ahead
| MODULE 5 |
Managing Hospitality Human Resources |
- Employment Laws, Planning and Staffing
- Job Analysis and Job Design
- Planning and Recruiting
- Training and Development
- Evaluating Employee Performance
- Compensation Administration
- Incentive and Benefits Administration
- Negotiation and Collective Bargaining
- Health, Safety and Employee Assistance Programs (EAPs)
- Turnover, Discipline and Exits
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INTERNATIONAL